sdtech and INTAGE TECHNOSPHERE Inc. / INTAGE Inc. conducted a joint R&D on possible uses of VR in market research.
In our recent project, we recreated an automotive HMI (Human Machine Interface) in VR for an efficient evaluation/verification of user behavior.
Through the continued joint R&D with INTAGE, we are excited to apply this know-how further to advance research on new research methods in marketing.
Verification of Differences in Consumer Behavior Between Virtual and Real Environments (Japanese version only)This post is also available in JP.
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